Burgy -
Founder, C.E.O.
"Brawn"
Lets get REAL!
Brothers In Arms is the end result of the rollercoaster ride of life! Enough is enough! It's time to act, to do more than sharing spicy memes on Instagram! Brothers In Arms is our attempt to give Men a healthy purpose, to start a fitness journey, to embrace exercise as therapy for life's challenges.
Jenni -
Founder, C.O.O.
"Brains"



Where I've come from, where I want BIA to go!
After 20 years as a father of 3, 25 years of Teaching, 16 years of judging at CrossFit competitions, starting a Fitness Competition Floor Management business with friends, growing 2 CrossFit Affiliates from the ground up, and years of witnessing society slowly turn on boys & men. It's time to act!
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Brothers In Arms was born from 3 years of frustration from chronic back injuries, family turmoil and financial hardships. From a very low point, with some wise words that echoed in my head:
"Victimhood does work for men like it does for women, we don't feel sorry for men. Nor should we, men don't need sympathy or pity, the answer to men's problems is for men to be better. Men need to feel powerful, capable, purposeful. Give a man a purpose and the tools needed, and he'll crawl over broken glass with a smile to achieve it"
Brothers in Arms has become that purpose, helping other men while I help myself be a better man, a better father, a better partner. I'm not a psychologist, a doctor or a celebrity. I'm just a man who has listened to the smartest people on the internet about men, our struggles, and our changing role in society. I want to do my part to restore men's pride in themselves, hopefully society will follow.
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